About Arbor Genie

Built by physicians who live the problem.

We're not outside tech people guessing at healthcare. We run an eyecare practice, ship code for it daily, and built the platform we wished existed.

Our Story

Arbor Genie was born from a simple observation: small medical practices are drowning in administrative work while trying to provide excellent patient care.

We know because we've lived it. Arbor Genie is founded by the team behind Arbor Eyecare, a comprehensive eye care practice serving the Snoqualmie Valley and Sammamish communities in Washington State. For years, we've provided full-spectrum vision, medical, and surgical eye care — from routine exams to cataract surgery and glaucoma treatment.

That hands-on experience informs everything we build. We understand the daily realities of running a practice: the constant faxes, the prior authorizations, the paperwork that pulls staff away from patients.

Our Philosophy

We believe what Avedis Donabedian taught us: that healthcare is an activity at the core of which is love. The people of independent practices are the lifeblood of their success. They deserve tools designed with care for them — not cold automation, but thoughtful systems.

The right question about AI isn't "is it perfect?" It's "are we better off with it?" We lead with honesty about what AI can and can't do — that's more trustworthy than claiming perfection. Humans plus machines: near-perfect results with great judgment for edge cases.

We measure our impact in hours saved — hours that go back to your team, back to patient care, back to the work that made you choose this profession. Fax Genie was chapter one, born from Joel at Arbor Eyecare drowning in hours of daily fax sorting. Today, the Arbor Genie clinical operations platform runs many pathways — fax intake, patient journey orchestration, inbound SMS, and more as customers find new bottlenecks. The broader vision is a renaissance in independent medical practice. We earn the right to tell that story by delivering brilliantly on each pathway.

Meet the founders.

Two physicians, two perspectives, one platform.

Chris Dale, MD MPH

Chris Dale, MD MPH

Co-Founder & CEO

Healthcare technology and data expertise. Practicing pulmonary/critical care physician. Building intelligent tools that make practices more efficient.

Rebecca Dale, MD

Rebecca Dale, MD

Co-Founder & CPO

Clinical operations and practice management. Owner of Arbor Eyecare. Understanding what healthcare teams need to thrive.

The name.

The name "Arbor" reflects our roots in Arbor Eyecare and evokes nature, growth, community connection, and providing shelter and help to others. The "A" in our logo comes directly from Arbor Eyecare — a visual link to our heritage and our commitment to the communities we serve.

"Genie" represents intelligent automation that anticipates needs. It comes from Fax Genie, our first product, which takes incoming faxes and documents, interprets them, and suggests next best actions. Not magic tricks — just smart technology that makes workflows feel effortless.

We're proud to be a Pacific Northwest company, serving practices that share our values of community care and personal service.

Talk to a founder.

Interested in learning more about Arbor Genie? We'd love to hear from you.

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