About Arbor Genie

Built by physicians who live this.

We're Becca and Chris Dale. We've been practicing medicine for more than 25 years. We met and married in the Navy, and we have three kids and a dog named Max. Between hospital medicine and clinical practice, we've worked across a lot of healthcare settings.

We also know what it means to run a small business. Charting and compliance eat the evenings. Reimbursements keep getting tighter. The work still has to get done, and patients still deserve better care. Those are the problems we are building Genie to ease.

Chris is an ICU physician, a healthcare leader, and a health tech veteran. Becca is an ophthalmologist and the owner of Arbor Eyecare. We build Genie together for the whole eyecare team: receptionists, technicians, surgery coordinators, practice administrators, optometrists, and ophthalmologists across every subspecialty.

Rebecca Dale, MD, and Chris Dale, MD MPH, smiling together outdoors.
Chris Dale, MD MPH Co-Founder & CEO
Rebecca Dale, MD Co-Founder & CPO

How Genie grew.

  1. 1
    Born in our own practice

    Fax Genie and Surgery Genie started as fixes for our own busy days.

  2. 2
    Shaped by our clients

    Our best ideas and refinements come from our clients, our colleagues in helping eyecare teams help patients. Every Genie is built to fit how your team works, with room to set it up your way.

  3. 3
    Bringing back the joy

    Helping patients is why your team chose this work. Genie clears the roadblocks so they can get back to it.

“Healthcare is an activity at the core of which is love.”
Avedis Donabedian

How we build.

We treat Genie like clinical software, not a demo that happens to work on a good day. Reliability comes first: clear workflows, solid and boring infrastructure, and changes that don't surprise your staff mid-clinic. We'd rather ship one workflow that holds up under real volume than a pile of half-finished features. Chris's bar is simple: if it isn't dependable when the phones are ringing and the fax queue is full, it isn't done.

That reliability starts in the data. Every Genie workflow and every run of it is a first-class record we can create, manage, and execute at scale, so thousands of jobs stay consistent instead of getting lost in someone's inbox. We build on PostgreSQL, the same battle-tested database behind Instagram, Spotify, and Slack, because a boring foundation is what lets us do the interesting work without breaking trust. Technology helps where it earns its keep. People keep judgment for the edge cases. We measure success in hours given back, and in trust, which only grows when the system does what it said it would do, every day.

The name.

The name "Arbor" reflects our roots in Arbor Eyecare and evokes nature, growth, community connection, and providing shelter and help to others. The "A" in our logo comes directly from Arbor Eyecare, a visual link to our heritage and our commitment to the communities we serve.

"Genie" represents automation that anticipates needs. It comes from Fax Genie, our first product, which takes incoming faxes and documents, interprets them, and suggests next best actions. Not magic tricks. Just smart technology that makes workflows feel effortless.

We're proud to be a Pacific Northwest company, serving practices that share our values of community care and personal service.

Arbor Eyecare office in North Bend.
Arbor Eyecare is our practice. We care for patients every day, just like you.

Ready to see what Genie can do for your practice?

Take the tour at your own pace, or talk with the founders about that one thing you wish your software could do.

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